Get the Basics… Take advantage of your current members by using in-house advertising. Become social media savvy. Utilize direct marketing...

Get the Basics… Ensure you have the most up to date and popular equipment Trendy classes every gym should feature Beef up your marketing...

Get the Basics… Leasing options tend to offer more flexibility than purchasing. There are potential tax benefits for both purchasing and...

Get the Basics… Your Fitness Business Management (FBM) software should have a payment processing option that can make running and...

Get the Basics… Outstanding customer service should be the top priority for management and staff. Social connections retain current...

Get the Basics… There are numerous creative options to host or create events to engage with current members or get potential new members....

Get the Basics… Don’t get in over your head on overhead costs Research your geographic market, provide something that’s currently missing...

Get the Basics… Generating new gym memberships is an important aspect of building your gym/fitness business. There are multiple ways to...

Get the Basics… Explaining the Why’s to Clients Listening to the Wishes of Clients Delivering Wisdom to Clients There is so much...

Get the Basics… Selling memberships is a key factor in growing your fitness business and increasing revenue. Customer service, staff...

Get the Basics… Gym member workout challenges can be beneficial to your club. There are 24 different types of challenges worth trying....

With a combination of touch, supplements, and the right gear, you can make your gym experience great. So what should you bring to the gym...

#8 – Jillian Michaels, Personal Trainer and CEO From workout DVDs like Bodyshred and Body Revolution to TV shows and celebrity...

Get the Basics… Market your business in a way that holds true to your long-term vision for it, not what’s expedient at the moment. Make...

Contact with microorganisms during the day is inevitable. Whether through the air, physical contact with other people or surfaces, or in...